Question 1

What is SMS marketing software?

Accepted Answer

It's a platform for sending mass text messages to opted-in customers for promotions, reminders, alerts, and conversational support. Most include list management, automation, and delivery reporting.

Question 2

How much does SMS marketing software cost?

Accepted Answer

Expect a base subscription starting around $20-$50 per month plus per-message fees, usually a few cents per SMS in the US. Higher tiers add automation, dedicated numbers, and larger sending limits.

Question 3

Do I need a short code or a regular phone number?

Accepted Answer

Small senders can use a standard long-code number for low-volume campaigns. Businesses sending thousands of texts typically need a short code or toll-free number, which costs more but improves deliverability and throughput.