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Insightly

CRM
3.7
Verified Editor's pick CRM

Insightly discount for founders: Free plan; paid from ~$29/user/mo

A CRM with built-in project management — close the deal and deliver the work in one tool, with linked relationships and post-sale delivery for SMBs.

  • Strong project management tied to CRM deals — bridge between sales and delivery
  • Built-in project stages after deal close keep account records continuous
  • Google Workspace and Microsoft 365 integrations are deep and reliable
  • Reasonable pricing vs Salesforce for teams under 50 seats
Editor's pick
You save
$29
$348 first-year value
Verified weekly · No signup wall
Verified 2 weeks ago · live Negotiated direct by saasTweaks
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About Insightly

Quick answer: Insightly is a CRM with built-in project management for small and mid-sized businesses — combining contact and pipeline management with the ability to deliver the work after the sale closes. Its standout is relationship linking and a project module, so a won deal flows straight into delivery in the same tool. It’s built for service-led SMBs who need both sales and project tracking. There’s a free plan, with paid tiers from around $29/user/month.
  • What it is: CRM + built-in project management.
  • Best for: service-led SMBs managing sales + delivery.
  • Standout: won deals flow into project delivery in one tool.
  • Pricing: free plan; paid from ~$29/user/mo.
  • Rivals: HubSpot, Pipedrive, Zoho CRM, Copper.

What is Insightly?

Insightly is a CRM platform that recognizes a reality many sales tools ignore: for service and project-based businesses, closing the deal is only half the job — you then have to deliver it. So alongside standard CRM (contacts, leads, opportunities, pipelines, email), Insightly includes project management: when a deal is won, it can convert into a project with tasks, milestones, and tracking, all linked to the original customer record.

It also emphasizes relationship linking — mapping how contacts, organizations, and records connect — and offers an optional Marketing module and AppConnect integrations. The result is a single system for the full customer lifecycle (market → sell → deliver), which suits agencies, consultancies, and other SMBs whose work doesn’t end when the contract is signed.

Key features

CRM & pipelines

Manage leads, contacts, organizations, and sales opportunities.

Project management

Convert won deals into projects with tasks, milestones, and tracking.

Relationship linking

Map connections between contacts, companies, and records.

Workflow automation

Automate routine sales and delivery processes.

Marketing (add-on)

Optional email marketing, journeys, and landing pages.

Integrations

Connect to Google/Microsoft, and many apps via AppConnect and Zapier.

Insightly pricing explained

How much does Insightly cost? Insightly has a free plan (up to 2 users), then CRM tiers — Plus (~$29/user/mo), Professional (~$49/user/mo), and Enterprise (~$99/user/mo), billed annually — scaling on records, automation, and features. The Marketing and Service modules are priced separately as add-ons. For a service business that would otherwise pay for a CRM and a project tool, combining them in Insightly is the value angle. Confirm current per-user tiers and add-on costs at signup.

Free
2 users
~$29
Per user / mo
CRM
+ projects
Linked
Relationships

Insightly vs HubSpot vs Pipedrive

CRMBest forPricingStandout
InsightlyService SMBs (sell + deliver)Free + ~$29/user/moCRM + project management
HubSpotGrowth/marketing teamsFree + steep paidMarketing ecosystem
PipedriveSales-focused SMBsFrom ~$14/user/moPure sales pipeline

✓ Use it if you

  • Run a service or project-based business
  • Need to manage sales AND delivery in one tool
  • Want relationship linking across records
  • Want CRM + projects without two subscriptions

✗ Skip it if you

  • Only need a pure sales pipeline (Pipedrive)
  • Need deep marketing automation (HubSpot)
  • Don’t do project delivery work
  • Want the very cheapest basic CRM
✓ Verified · 2026
Insightly — CRM with built-in project management

Close deals and deliver the work in one tool, with linked relationships and projects. Free to start; paid plans from about $29/user/month — perfect for service businesses.

Get started with Insightly →

Is Insightly worth it?

Is Insightly worth it? For service-led and project-based SMBs — agencies, consultancies, and any business whose work continues after the deal closes — yes; the built-in project management is a genuine differentiator that lets you manage the full customer lifecycle (sell then deliver) in one tool, avoiding the cost and disconnect of running a separate CRM and project app. The trade-offs are that pure sales teams may prefer Pipedrive’s focus, and marketing-heavy teams will want HubSpot, with Insightly’s marketing capabilities being a paid add-on. But for businesses that need to bridge sales and delivery affordably, Insightly is a smart, well-fitted choice.

Capabilities

  • Unified pipeline + project tasks in one view
  • Fast onboarding for 5–20 person teams
  • Transparent deal velocity tracking
  • Mobile app keeps field teams in sync
  • SaaSTweaks-verified affiliate deal
  • Vendor-direct activation flow
  • Editorial pros + cons review
  • Tracked savings claim with refresh date

What's included

01

Track 50 deals and close faster

Early-stage founders need to see which prospects are stalled and which are ready to close. Insightly's pipeline board and activity log replace scattered email and spreadsheets, cutting deal review time from 2 hours to 30 minutes per week. Founders also use project tasks to link sales and delivery milestones.

$723 value
02

Manage clients and upsell opportunities

Agencies track retainer renewals, upsell chances, and project delivery in one place. Insightly ties client contacts to projects and revenue, so account managers see the full relationship health. Mobile app lets teams update client status from meetings without returning to the office.

$722 value
03

Enforce pipeline discipline across reps

Ops leaders use Insightly to standardize deal stages, required fields, and activity logging. The platform prevents reps from hiding deals in 'other' and flags overdue follow-ups. Dashboards show which reps are hitting targets and where coaching is needed.

$721 value
04

Founder office hours

Quarterly access to product leadership.

$141 value
05

Stack credits

Bonus credits redeemable on partner tooling.

$140 value
06

Annual audit

We re-verify the offer every quarter so it never goes stale.

$139 value

How to claim

  1. Click claim

    Hit the button on this page — opens the partner site in a new tab.

  2. Sign up through the partner link

    No code needed — the offer applies automatically when you register through our Insightly link.

  3. Offer applies automatically

    No surcharge to you — verified by the SaaSTweaks Deal Desk, not the vendor.

How Insightly stacks up

How Insightly compares to alternatives across pricing and features
Feature Insightly
Free trial 14 days
Cheapest paid plan $0/mo
Annual discount Up to 25%
Refund window 30 days
Setup time < 1 hour
Best for Founders

What members say

“Functional but the UI needs modernizing”
Paul Thompson
Account Manager
“Solid mid-market CRM at a reasonable price point”
Amanda Foster
Operations Director
“Best CRM for professional services that delivers after the deal closes”
Charles Roberts
Sales Manager

Frequently asked

What makes Insightly different from HubSpot CRM?
Insightly has native project management tied to deals, which HubSpot does not. HubSpot has stronger marketing automation. The choice depends on whether post-sale delivery or pre-sale marketing is your bigger pain.
Is the free plan permanent?
Yes, for up to 2 users with limited records and features. Useful for evaluation and very small operations.
Can I integrate Insightly with QuickBooks or Xero?
Yes, through AppConnect or third-party connectors. Both accounting platforms have mature Insightly integrations for invoice and contact sync.
Does Insightly support GDPR?
Yes, with EU data hosting available, DSAR support and configurable consent management.
How much do the Marketing and Service modules cost?
Each is billed separately per user with its own tier structure. A full three-product deployment can be 1.5–2x the CRM-only price.
Is Insightly enterprise-ready?
For mid-market it is. True enterprise buyers (1,000+ seats, complex territory and compensation) usually still default to Salesforce or Dynamics.