Phishing simulations and security awareness training platform
A mature, enterprise-focused platform with strong capabilities and trust signals, but constrained by annual contracts and no verifiable exclusive discount.
VERIFIED DEAL MECHANIC is 'verified deal' and DISCOUNT TYPE is 'verified_pricing', but SAVINGS CLAIM is 'none' and EDITORIAL SUMMARY indicates standard volume-discounted annual pricing with no exclusive discount mentioned.
EDITORIAL SUMMARY states pricing is at $25-$80/user/year depending on tier and volume, positioning it as the market leader with largest content library, which aligns with category norm for comprehensive compliance-driven platforms.
EDITORIAL SUMMARY describes it as the largest security awareness training and simulated phishing platform with broad content, SCORM/LMS depth, phishing simulations, Phish Alert Button, and reporting; LIVE SITE EVIDENCE cites 70,000+ customers and leadership in Gartner Magic Quadrant, indicating broad, few gaps.
EDITORIAL SUMMARY outlines a process of uploading users, assigning campaigns, and running tests, implying days to value; no evidence of instant setup or steep weeks-long onboarding.
LIVE SITE EVIDENCE claims 15+ years of data, 70,000 global customers, and leader in Gartner Magic Quadrant; EDITORIAL SUMMARY notes it's a safe bet for compliance (SOC 2, HIPAA, etc.), indicating strong reputation and compliance signals.
EDITORIAL SUMMARY states 'KnowBe4 is sold annually' and pricing tiers are annual, indicating annual lock-in; no mention of cancellation ease or data export specifics, so evidence is limited to standard annual terms.
KnowBe4 is the largest security awareness training and simulated phishing platform on the market, anchored by a content library that includes The Inside Man series and a database of real-world phishing templates. We picked it because for compliance-driven training (SOC 2, HIPAA, PCI DSS, GDPR), the breadth and SCORM/LMS depth are still the safest bet for a mid-sized security programme.
You upload or sync users (AD, Entra ID, Google, SCIM), assign them to training campaigns and phishing simulation programmes, and run randomised tests against your domain throughout the year. Failures route to remediation training automatically. The Phish Alert Button add-in for Outlook and Gmail lets users report suspicious mail with one click; PhishER (separate tier) then triages those reports and integrates with SOAR tools for response.
Reports break down click rate, report rate and Phish-prone Percentage by department, manager and time, which is what you bring to audit conversations and board updates.
KnowBe4 is sold annually with volume discounts. Public guidance is that Silver lands around $25-$30/user/year for mid-sized buyers; Gold adds advanced features and lands around $40-$50; Platinum and Diamond add Smart Groups, Compliance Plus content and AIDA-based personalised training, typically $50-$80/user/year depending on volume. Below 100 seats, expect to pay near the top of the range; above a few thousand, the per-seat numbers fall sharply. PhishER, KCM GRC and SecurityCoach are sold separately.
| Tool | Strength | Weakness vs KnowBe4 |
|---|---|---|
| KnowBe4 | Largest content library, mature programme management | — |
| Proofpoint Security Awareness | Tight integration with Proofpoint email security | Smaller content catalogue, narrower phishing template library |
| Hoxhunt | Personalised training, modern UX | Smaller content depth for compliance-heavy programmes |
| Living Security | Strong human risk management analytics | Less mature SCORM/LMS export and template breadth |
Use the verified link below for the current trial or volume pricing. We re-check the offer monthly.
Security ops use KnowBe4 to run monthly phishing campaigns, identify repeat clickers, and enforce retraining before access is restored. The platform generates metrics that demonstrate security program ROI to leadership.
Compliance teams assign role-based courses and export completion certificates to satisfy HIPAA, PCI-DSS, and SOC 2 audit requirements. KnowBe4 timestamps all activity and stores records for multi-year retention.
IT and HR coordinate onboarding so new hires complete KnowBe4 orientation on day one. The platform auto-enrolls employees by department or location and sends managers completion reminders.
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