Moosend

• Unlimited sends on every paid plan — priced by contacts, not send volume.
• Typically 30–50% cheaper than Mailchimp at the same list size.
• Real branching automation (triggers, conditions, goals) on every paid tier.
• 30-day free trial, no credit card; CSA-certified sender, SOC 2 compliant.
• Pricing scales gently — no cliff-edge tier breaks like Mailchimp.

Moosend pricing vs Mailchimp vs Brevo — the comparison that decides it

Email tools all look similar on a feature checklist, so the real decision is usually about pricing model, not features. Three models dominate the SMB market, and they behave very differently as your list and sending habits grow:

The takeaway: if you email a list often — multiple campaigns a week, automations firing continuously — a send-metered model (Mailchimp) or an emails-sent model (Brevo) punishes exactly the behaviour you want to encourage. Moosend charges for the size of your audience and then lets you email them as much as you like. For an active sender, that single structural difference is usually the whole reason to switch.

"Unlimited sends" — why it's the headline number

What you get on a Pro plan

Moosend pricing in 2026 — scales by contacts

The price scales roughly linearly as you move from 500 to 2,500 to 10,000 contacts — there's no cliff-edge jump at a tier boundary the way Mailchimp creates. Moosend+ and Enterprise are quote-only, so verify those figures at signup; for most SMBs the contact-tier Pro plan is all you need.

Deliverability and why it quietly decides your ROI

Marketers obsess over open rates and template design, but the metric that silently governs the entire return on email is deliverability — the share of your messages that actually reach the inbox rather than the spam folder or the promotions tab. A campaign that lands in spam has an effective open rate of zero no matter how good the subject line is. This is where Moosend's less-glamorous credentials matter: it is a CSA-certified sender (the Certified Senders Alliance maintains a whitelist that major mailbox providers honour) and is SOC 2 compliant, and it offers dedicated IPs on the Moosend+ tier for senders large enough to want their own reputation. For an SMB, the practical implication is that you inherit the platform's sender reputation on shared IPs from day one — you are not building inbox trust from scratch.

The honest way to evaluate this is empirical, which is exactly why the 30-day no-card trial is generous enough to matter. Import a real segment of your list, send the same campaign you would normally send, and compare the open and click numbers against your incumbent over a few sends. If Moosend's deliverability is at or above what you get today — and for most SMBs migrating off free Mailchimp it is — then the unlimited-sends pricing model turns from a nice-to-have into a clear financial win, because you can email more often without watching a meter.

Who should make Moosend the default — and who shouldn't

Moosend is at its strongest as the sensible SMB default: the e-commerce store running abandoned-cart and post-purchase flows on Shopify or WooCommerce, the SaaS marketer building onboarding and re-engagement drips, the blogger or creator who has outgrown free Mailchimp, and the small agency managing several client newsletters under one account. In every one of those cases the combination of unlimited sends, real branching automation on the entry tier, and a price meaningfully below Mailchimp adds up to a tool that does the job without the bill creeping up every time the list grows or the calendar gets busy.

It is equally important to be clear about where Moosend is the wrong choice, because recommending it everywhere would be dishonest. If your real need is a full CRM with lead scoring and a sales pipeline, Moosend's deliberately light CRM will frustrate you and ActiveCampaign or HubSpot are the right answer. If you sell visually-driven e-commerce and live or die by the depth of your design templates, Klaviyo's library is richer. And if you depend on collaborators or an agency who only know Mailchimp, the retraining cost can outweigh the monthly saving. Moosend is a focused email-and-automation engine that does that job cheaply and well — match it to that job and it is an easy recommendation; stretch it past that job and a dedicated specialist tool will almost always serve you a lot better.

Moosend vs Mailchimp — the honest head-to-head

Buy or skip — Moosend decision matrix

See Moosend in action

Start your Moosend free trial — June 2026