Performance marketing tracking and attribution platform for affiliates, media buyers, and agencies to measure, optimise, and scale ad campaigns across channels.
A capable hybrid tracker for affiliate and DTC marketers, but the deal is access-only and pricing requires careful volume assessment.
INPUTS state 'access_only — affiliate/partner access, no verified public discount (CAP dealStrength at 3)' and 'SAVINGS CLAIM: none'.
Pricing tiers from $41-$166/mo (or $99-$649/mo per editorial). Editorial notes it suits affiliates/DTC bridging a gap, but warns of event-volume caps. Positioned as a solid option versus pricier Voluum or more polished DTC tools, aligning with category norm.
Editorial summary describes it as a server-side tracker and attribution platform handling Meta CAPI, TikTok Events API, Google Ads enhanced conversions, affiliate offer networks, Shopify, multi-touch reporting, and automation. It 'bridges the affiliate and DTC worlds' with broad features, though has some limits like connector caps.
Offers a 14-day free trial. Editorial advises 'Validate your event volume on the trial before committing.' Setup involves configuring traffic sources and conversions, suggesting days to value, not instant.
Live site shows G2 reviews badge and awards (Momentum Leader, High Performer 2026), and claims 5,000+ media buyers, 1B+ conversions tracked. No specific uptime/SLA or support details provided; evidence is positive but limited to marketing claims.
Pricing tiers are monthly (Trial, Team, Business, Agency, Enterprise custom). No mention of long-term contracts or cancellation difficulty. Data export capability not detailed; assuming standard terms.
RedTrack is best understood as a tracker — the kind affiliates have used for years to follow clicks across networks — that has grown into an attribution platform for performance marketers. We picked it because it bridges the affiliate and DTC worlds: it speaks the language of CPA networks and offer URLs, and it also handles Meta CAPI, TikTok Events API and Google Ads enhanced conversions for direct advertisers. That dual focus is unusual and useful.
You set up traffic sources (Meta, Google, TikTok, native, push), affiliate networks (offer feeds) or direct landing pages. RedTrack issues click IDs, tracks every hop server-side, then attributes conversions reported via postbacks, pixel fires or API calls. Conversions are forwarded to ad platforms via CAPI and enhanced conversions so they keep optimising on real signal. Reports cover ROAS, EPC, conversion rate and lead quality at campaign, ad set and creative level.
The newer DTC features (Shopify integration, multi-touch reporting, automation rules) move the product toward Triple Whale and Cometly territory while keeping the affiliate roots. For agencies the multi-workspace setup is the operational draw.
Solo at $99/month suits a single affiliate or DTC store with modest spend. Team at $269/month adds higher caps and more team members. Agency at $649/month is the realistic agency tier with multi-workspace, white-label and integrations. Higher tiers add unlimited events and dedicated support. Volume tiers — events per month and traffic-source connectors — are the things that surprise buyers. Validate your event volume on the trial before committing.
| Tool | Strength | Weakness vs RedTrack |
|---|---|---|
| RedTrack | Affiliate plus DTC tracker with CAPI and offer-network support | — |
| Voluum | Mature affiliate tracker with bigger ecosystem | Pricier at agency scale, weaker DTC features |
| Cometly / Triple Whale | DTC-focused, polished UX | Limited support for offer networks and affiliate flows |
| Self-hosted (Keitaro, BeMob) | One-time licence cost | You own the ops and uptime |
Buy if you run paid traffic to affiliate offers and direct ecommerce, or you are an agency managing both. RedTrack is one of the few tools that handles offer networks and Shopify in the same workspace.
Skip if you only run pure DTC ecommerce — Triple Whale or Cometly will feel more polished. Skip too if you are a pure affiliate on a single network where Voluum or a self-hosted Keitaro are cheaper.
Click through the verified link for the current RedTrack promotion. We re-check pricing monthly.
Teams running high-volume, multi-channel paid ads use RedTrack's fraud prevention and conversion recovery to scale spend without sacrificing margins. The real-time dashboard aids rapid optimization.
Affiliates managing numerous offers and traffic sources rely on the platform's granular tracking to attribute revenue down to specific placements and automate reporting tasks.
Agencies client-facing need a unified dashboard to demonstrate campaign performance across all channels, using RedTrack's consolidated data to improve client trust and retention.
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