The interactive product-demo platform that turns your SaaS into clickable, personalized demos for sales, marketing, and PLG teams.
A capable enterprise interactive demo leader with strong trust signals, but its annual custom pricing and access-only deal limit flexibility and immediate savings.
Deal mechanic is 'book a demo' for a verified discount, but pricing is custom/quote-only with no public self-serve tier or disclosed savings; this is effectively an access-only offer, which caps the score at 3 per rubric.
Pricing is custom enterprise, typical for the interactive demo platform category; editorial summary notes it's a category leader but value for SMB is rated 6.5, placing it at the category norm for its target enterprise market.
Editorial summary rates demo quality 9.2, personalization 9.0, analytics depth 8.7, ease of capture 8.5; it covers codeless capture, personalization, analytics, embeddable tours, library governance, and CRM integrations, showing broad features with few gaps.
Editorial mentions 'codeless' capture and no engineering required, suggesting days to value; however, enterprise quote-based pricing and setup for sales teams likely involves some onboarding, aligning with a solid core implementation time.
Live site shows SOC 2 certification, trusted by 148 users on G2, 46 NPS, and logos of major enterprises (Adobe, Cisco, NetApp); editorial calls it a category leader with strong reputation, though review count is moderate.
Editorial states pricing is sold as an annual, quote-based platform; this implies annual lock-in with no visible self-serve cancellation or data export details, aligning with annual lock-in and awkward export per rubric.
Walnut is an interactive demo platform — sometimes called demo automation or demo experience software — that lets go-to-market teams turn their live product into guided, interactive demos without writing code or staging fragile demo environments. Instead of screen-recording a video or risking a live product walkthrough that breaks mid-call, your team captures the real UI once, edits the flow, and reuses it across sales calls, websites, and email. Founded in 2020, Walnut helped define the interactive-demo category alongside competitors like Storylane and Reprise, and it is used by revenue teams at companies such as Adobe, NetApp, and Varonis.
The core promise is removing two demo bottlenecks at once: the engineering dependency (no more begging devs for a clean demo build) and the live-demo risk (no more "the data didn't load" moments in front of a prospect). For product-led-growth motions, the same captured product can become an embeddable, self-serve product tour on your marketing site.
Capture your live app screen-by-screen with a browser extension, then edit screens, hide sensitive data, and stitch them into a guided flow — no engineering or sandbox build required.
Swap logos, names, and data per prospect or vertical so every demo feels tailor-made. Create one "golden demo" template and spin off personalized variants in minutes.
See who opened a demo, which steps they completed, and where they dropped off. Turn demo engagement into a buying signal your reps can act on.
Publish interactive demos on landing pages and in-product for PLG self-serve discovery — the same asset works for sales-led and product-led motions.
A central library keeps messaging consistent, on-brand, and up to date across the whole sales org instead of scattered, stale screen recordings.
Connect demo engagement data to Salesforce, HubSpot, and your stack so demo activity flows into pipeline reporting.
How much does Walnut cost? Walnut does not publish a self-serve price — it is sold as an annual, quote-based platform priced on seats, usage, and the features you need (personalization, analytics, embedding, SSO/governance). Reported deals typically start in the low five figures per year for a small sales-engineering team and scale up for larger revenue orgs. There is no free plan, though Walnut offers a guided demo and trial via sales. Always confirm current pricing and seat terms at signup, since interactive-demo vendors revise packaging frequently.
The interactive-demo market splits between enterprise-grade platforms and lighter, faster-to-adopt tools. Walnut sits at the premium end with deep personalization and analytics; Supademo and Storylane win on speed-to-value and SMB-friendly pricing.
| Platform | Best for | Pricing | Standout |
|---|---|---|---|
| Walnut | Enterprise revenue teams | Quote-only | Personalization + analytics depth |
| Storylane | Mid-market SaaS | From ~$40/mo | Fast capture, good free tier |
| Reprise | Enterprise SEs | Quote-only | Live-cloned demo environments |
| Supademo | SMB / PLG | From ~$0–$36/mo | Cheapest, quickest to ship |
Walnut is sales-led — request a guided demo to see capture, personalization, and analytics on your own product.
Use the browser extension to capture key flows, then edit screens and mask any sensitive data.
Create a reusable template, then personalize variants per prospect, vertical, or campaign.
Share demos in deals or embed on your site, then track engagement and route hot signals to reps.
Turn your product into personalized, failure-proof demos with built-in analytics. Pricing is custom — book a demo to scope seats and features for your revenue team.
Get started with Walnut →Is Walnut worth it? If interactive demos are a genuine revenue lever for your B2B SaaS — shortening sales cycles, powering PLG self-serve, and de-risking high-value deals — Walnut is one of the strongest platforms on the market, and the personalization plus analytics justify the enterprise price. If you demo occasionally or need something cheap and instant, a lighter tool like Supademo or Storylane is the smarter first step, and you can graduate to Walnut as demos become central to how you sell.
SDRs send personalized Walnut links to prospects after discovery calls. Engagement metrics flag hot leads before the next meeting. Walnut reduces back-and-forth scheduling and surfaces which features resonate with each buyer segment.
RevOps teams use Walnut's dashboards to benchmark demo completion, time-to-close, and win rates by demo variant. They A/B test messaging and product positioning, then scale winning demos across the team.
Founders and product marketers build and update Walnut demos in-house—swapping screenshots, copy, and CTAs without filing dev tickets. Agencies use Walnut to deliver client-branded demos at scale.
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