Google Ads New Advertiser Promotion

• New Google Ads accounts receive $500–$1,500 in free ad credits after hitting a qualifying spend threshold within 60 days.
• Credits post within 35 days of qualification and expire 60 days after issuance—a tight window requiring immediate deployment.
• No sponsor or application process; eligibility is automatic for new accounts with complete billing setup and policy compliance.

Google Ads is Google's performance-marketing platform for search, display, video, and shopping campaigns. The New Advertiser Promotion gives startups free ad credits to offset their first campaign spend, with tiers ranging from $500 to $1,500 depending on account region and initial spend level.

Google Ads New Advertiser Promotion at a glance

Google Ads is Google's performance-marketing platform for search, display, video, and shopping campaigns. The New Advertiser Promotion gives startups free ad credits to offset their first campaign spend, with tiers ranging from $500 to $1,500 depending on account region and initial spend level.

• $500–$1,500Free ad credit range
• 60 daysSpend window to qualify
• 35 daysTime to credit posting after qualification
• 60 daysCredit expiration window after issuance

The Google Ads New Advertiser Promotion offer explained

Google Ads credits are account funds applied 1:1 against ad spend—every $1 of qualifying spend reduces your bill by $1 of credit. You must spend the threshold amount within the first 60 days; credits then appear 35 days later and must be used within 60 days or they expire. Regional variations exist; some accounts qualify for up to $1,500, while others receive $500 or $750.

Eligibility & key terms

How Google Ads New Advertiser Promotion compares

Here's how Google Ads New Advertiser Promotion stacks up against other discounted SaaS access in the same category:

How to apply for Google Ads New Advertiser Promotion

1. Create a new Google Ads account

   Sign up at google.com/ads with a Gmail or Google Workspace account. Ensure this is your first Google Ads account.

2. Complete billing setup

   Add a valid payment method (credit card, debit card, or bank account) and confirm your billing address and tax info.

3. Launch your first campaign within 60 days

   Create and run ads on Search, Display, Shopping, or Video. Spend must meet the promotional threshold (typically $500–$1,500 depending on your tier).

4. Monitor credit posting and expiry

   Credits appear 35 days after qualifying spend. Use them within 60 days or they expire. Check your account billing section to confirm credit balance.

Free Google Ads credits are a no-friction way to test paid search and display—but the 60-day credit expiry means you must commit to spending fast or lose the benefit.SaaSTweaks editorial

Who should apply — and who shouldn't

More SaaS Startup Programs

If Google Ads New Advertiser Promotion isn't the right fit, compare it against Make Startup Program, MATLAB and Simulink for Startups Program, Memberstack Discount Programs – Memberstack 2.0, Mergify Startup Program — or browse the full SaaS Startup Programs category.