01
Automate Lead Scoring & Routing
Revenue workflows teams use Clearbit to standardize lead data, automate scoring based on ideal customer profiles, and ensure leads are routed to the correct sales representatives in real-time.
Clearbit
Analytics
Verified Editor's pick ANALYTICS
Clearbit deal: Exclusive Clearbit access
Clearbit turns anonymous traffic and a sparse CRM into a fully enriched B2B pipeline — now with HubSpot muscle behind it.
- Industry-leading data quality for B2B company and contact enrichment
- Real-time website visitor identification (Reveal) is extremely powerful
- Seamless integration now with HubSpot for existing HubSpot customers
- APIs are well-documented and easy to integrate
Editor's pick
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Verified 3 weeks ago · live
Negotiated direct by saasTweaks
Claim Clearbit deal
SaaSTweaks Score
49/100Situational★★★★★
Clearbit offers strong B2B data capabilities, especially within HubSpot, but its affiliate-only deal, custom pricing, and post-acquisition changes limit deal strength and flexibility.
- Deal Strength3.0/10
INPUTS state 'access_only — affiliate/partner access, no verified public discount (CAP dealStrength at 3)' and 'SAVINGS CLAIM: none'.
- Value for Money5.0/10
EDITORIAL SUMMARY notes 'pricing snapshot: Free Chrome extension; paid plans are quote-based (commonly cited in the low-to-mid four figures annually for entry tiers)' and 'Pricing transparency 5.5', indicating pricing is at a typical custom enterprise level for the category.
- Capability8.0/10
EDITORIAL SUMMARY describes 'best-in-class' enrichment and Reveal, with four product pillars (Enrichment API, Reveal, Prospector, Connect) and integration into HubSpot Data Hub, indicating broad, few gaps.
- Time to Value5.0/10
EDITORIAL SUMMARY suggests a 'short pilot' is needed and pricing is custom/quote-based, implying days to value rather than instant or hours, but core enrichment via API or Chrome extension can be quick.
- Trust & Reliability5.0/10
EDITORIAL SUMMARY gives scores like 'Data accuracy 8.7' and 'Support & docs 7.8', but notes recent product changes post-acquisition and custom pricing only; no uptime/SLA or review count data provided, so scoring conservatively at generally positive.
- Flexibility & Exit3.0/10
EDITORIAL SUMMARY advises 'run a short pilot before locking in annual terms' and 'Watch-outs: Custom pricing only, credit/lookup limits', indicating likely annual lock-in and potential awkward export, though specific cancellation/data portability details are thin.
Scored 2026-06-06 · How we score →
About Clearbit
Quick answer: Clearbit is a B2B data intelligence platform that enriches leads, identifies anonymous website visitors, and powers outbound prospecting. It joined the HubSpot ecosystem in late 2023/early 2024, which tightened integration with Marketing Hub and Operations Hub while reshaping standalone pricing. For sales and growth teams that need reliable firmographic and demographic data, Clearbit is still a top-three pick — just run a short pilot before locking in annual terms.
- Best for: B2B SaaS sales, RevOps, and demand-gen teams that live inside HubSpot or Salesforce.
- Standout strength: Real-time company enrichment on form fill, plus Reveal visitor identification on the website.
- Watch-outs: Custom pricing only, credit/lookup limits, and recent product changes tied to the HubSpot acquisition.
- Pricing snapshot: Free Chrome extension; paid plans are quote-based (commonly cited in the low-to-mid four figures annually for entry tiers).
- Our 2026 take: Still a buy for data quality, but pilot first if you're outside the HubSpot stack.
What is Clearbit?
Clearbit is a B2B data intelligence platform founded in 2015 in San Francisco by Alex MacCaw and Matt Sornson. The company's original pitch was simple: stop relying on a thin "First Name + Company" form fill. Instead, Clearbit would automatically append dozens of firmographic, demographic, and technographic fields the moment a user typed an email address, a company name, or even a website URL.
Over time, Clearbit expanded beyond enrichment into four product pillars that still define the platform today:
- Enrichment API — REST endpoints for company, person, role, and tech lookup.
- Reveal — Reverse-IP company identification for anonymous website traffic.
- Prospector — A buyer-discovery tool similar to a B2B database search engine.
- Connect (formerly Prospector for Gmail) — A free Chrome extension that surfaces contact data inside the inbox.
In November 2023, HubSpot announced an agreement to acquire Clearbit, and the deal closed in early 2024. Clearbit's capabilities are now woven into HubSpot Marketing Hub, Sales Hub, and the new Data Hub offerings, while many of the original standalone products remain available through clearbit.com and select partners.
Key features breakdown
Real-time Enrichment
Append 100+ attributes (employee count, revenue range, industry, tech stack, social handles) to any contact or account record the second it's created — via API, Zapier, HubSpot workflows, or Salesforce flows.
Reveal (Visitor Intel)
Identifies the company behind an anonymous IP visit so BDRs can prioritize warm accounts. Filters by company size, industry, or pages viewed.
Prospector
Search a database of millions of companies and decision-makers using 50+ filters, then export lists to Salesforce, HubSpot, or CSV.
Connect Chrome Extension
Pulls verified business emails and phone numbers directly from LinkedIn, Gmail, and Salesforce — still one of the best free tools in the category.
HubSpot Data Hub Sync
Post-acquisition, Clearbit data now powers HubSpot's native B2B intelligence features, including AI-powered property suggestions and lead grading.
Webhooks & APIs
Developer-friendly REST API plus webhooks for change events, ideal for RevOps teams building custom data pipelines.
100+
Attributes per enriched record
~40M
Companies in the global index
~250M
Contact records indexed
Free
Chrome extension tier
Clearbit pricing in 2026
Clearbit famously does not publish list prices. What we can confirm from public docs, partner pages, and historical invoices shared in RevOps communities:
- Free: The Connect Chrome extension remains free for individual users, with a small monthly lookup cap.
- Enrichment API: Historically tiered by API calls/credits — entry plans commonly cited in the low four figures annually for ~5k lookups/mo.
- Reveal: Quote-based, typically bundled with Marketing Hub Enterprise or sold as a standalone add-on starting in the high four figures/year.
- Prospector: Seat-based; per-user pricing published in some partner SKUs.
- HubSpot bundles: Most capabilities now ship inside Marketing Hub Enterprise Pro+ tiers — verify current pricing on HubSpot's site, as the bundling is evolving through 2026.
Bottom line: Always request a quote and ask for the "early-stage startup" or "non-profit" discount if it applies. Lookups-based pricing can balloon fast if you don't set HubSpot/Salesforce dedup rules first.
Clearbit vs the competition
| Capability | Clearbit | ZoomInfo | Apollo.io | Lusha |
|---|---|---|---|---|
| Company enrichment | Excellent | Excellent | Good | Limited |
| Realtime reverse-IP (Reveal) | Yes | Yes (VisitorIQ) | No | No |
| Outbound database (Prospector) | Yes | Yes (largest) | Yes (best price) | Partial |
| Free Chrome extension | Yes (Connect) | Limited | Yes (capped) | Yes (capped) |
| Native HubSpot integration | Deepest (post-acquisition) | Good | Good | Basic |
| Pricing transparency | Low | Low | High (self-serve) | Medium |
Source: vendor docs, public G2 reviews, and RevOps community pricing threads, January 2026. Confirm current tiers before purchase.
Use the matrix below to size up fit in 30 seconds
✓ Use Clearbit if you:
- Run a B2B SaaS funnel with a HubSpot or Salesforce backbone.
- Need Reveal-style anonymous-visitor routing into sales sequences.
- Want enrichment to happen on form-submit, not in a nightly batch.
- Have an API-first RevOps team that can build custom routing.
✗ Skip Clearbit if you:
- Need a self-serve, seat-priced database for SMB outbound (Apollo is cheaper).
- Already pay for ZoomInfo Operations and aren't using it.
- Want transparent public pricing for procurement sign-off.
- Sell mostly to consumers or to very small businesses (poor match rate).
How to get started with Clearbit
- Step 1 — Map your data fields. List the 10–20 firmographic and demographic fields your sales team actually qualifies on. Don't enrich what you won't use (it burns credits).
- Step 2 — Book a Clearbit demo. Use the form at clearbit.com. Mention your CRM (HubSpot or Salesforce), MAU/lead volume, and whether you want Reveal.
- Step 3 — Install the Connect extension. Free and instant. Use it for two weeks to gauge match quality on your inbound list before paying.
- Step 4 — Wire enrichment to your CRM. Use the native HubSpot app or the Salesforce package. Test on 500 records and check dedup rules before going live.
- Step 5 — Pilot Reveal for 30 days. Route identified companies into a dedicated Slack channel or SDR round-robin. Measure meeting-set rate, not just identification volume.
✓ Verified · 2026
Start with Clearbit's free Chrome extension
Test the data quality on your own inbound list in minutes, then book a tailored demo for the full Reveal + Enrichment suite.
Get started with Clearbit →Who Clearbit is best for
Ideal customers are B2B SaaS companies between Series A and mid-market, sales teams of 5–50 reps, and RevOps leaders standardized on HubSpot or Salesforce. Less ideal: agencies doing one-off enrichment for SMB clients, e-commerce shops, and very early-stage startups whose lead volume doesn't justify quote-based pricing.
Final verdict
Clearbit is still the benchmark for B2B data enrichment in 2026, and the HubSpot acquisition has made it nearly irresistible for HubSpot-native teams. The remaining friction is pricing opacity and ongoing product changes as capabilities get folded into HubSpot tiers. Pilot first, negotiate the credit package, and revisit terms in 12 months — that's the SaaSTweaks play.
Capabilities
- • Real-time company and contact enrichment from email address or domain
- • Prospector for building targeted B2B lists by industry, size, and technology
- • Reveal for identifying anonymous website visitors by company
- • Forms shortening with Clearbit data pre-filling known fields automatically
- • Intent signals showing which companies are researching your category
- • CRM enrichment keeping Salesforce and HubSpot records current automatically
- • Alerts when target accounts visit key pages on your website
- • API for embedding enrichment into any application or data pipeline
What's included
02
Identify Website Visitor Intent
Marketers leverage Clearbit's IP intelligence to identify anonymous companies visiting their website, allowing for highly targeted advertising and content personalization based on demonstrated interest.
03
Refine Account-Based Strategies
Founders building sales processes utilize Clearbit to enrich target accounts with granular industry data and corporate hierarchies, enabling precise account segmentation and strategic outreach.
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Frequently asked
What does Clearbit cost?
Clearbit does not publicly list specific pricing tiers. Its cost typically depends on factors such as the volume of data enrichment requests, the number of records, and specific features required, often tailored through custom quotes for B2B enterprises. Interested buyers usually need to contact their sales team for a personalized proposal.
How does Clearbit compare to ZoomInfo?
Clearbit focuses heavily on real-time data enrichment, intent signals from website visitors, and form shortening, often integrated with marketing automation. ZoomInfo is known for its extensive B2B contact database, sales intelligence, and outreach tools, providing a broader platform for prospecting and sales engagement. The choice often depends on whether a team prioritizes enriching existing data and capturing intent versus building a prospect list from scratch.
Can Clearbit be cancelled anytime?
Subscription terms for Clearbit are typically outlined in the service agreement during purchase. Most B2B SaaS solutions run on annual contracts, though specific cancellation policies can vary. Teams should review their individual contract for details regarding cancellation clauses and potential refunds.
Does Clearbit integrate with CRMs?
Clearbit is designed to integrate with various B2B tools, including popular CRMs like Salesforce and now HubSpot, given its acquisition. These integrations allow for automated data enrichment of lead and account records directly within the CRM, ensuring sales and marketing teams have up-to-date information for their workflows.
User reviews
What real Clearbit users think — human-moderated. Reviewers may earn SaaSTweaks points for honest reviews; points never depend on the rating.
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