The advanced WordPress form builder — conditional logic, payments, 30+ add-ons, and developer-grade flexibility for any form you can imagine.
A powerful, ecosystem-rich WordPress form builder with excellent value for complex needs, though it requires some technical familiarity and uses standard annual licensing.
Verified pricing shows a public annual license starting at ~$59/yr, which is a modest, standard discount from typical SaaS subscriptions but not an exceptional exclusive saving.
Editorial summary highlights no per-form or per-submission fees, flat license model, and being cheaper than hosted tools like Typeform at volume, offering clearly better value for power users.
Editorial summary and live site evidence detail advanced features: conditional logic, payment integrations, 30+ add-ons, calculations, multi-page forms, and a developer API, indicating broad, near-category-leading depth for WordPress forms.
Editorial summary notes it's 'a touch more technical than WPForms' and best for developers/power users, suggesting a steeper learning curve than some rivals, but as a WordPress plugin, setup is relatively quick for experienced users.
Live site evidence shows trust from major brands (Google, Nike, Airbnb), and editorial summary indicates long-established reputation; security features are mentioned, but specific uptime/SLA or review consensus data is not provided.
Pricing is annual license-based, implying a standard annual commitment; data export is available via entry management, but cancellation terms are not detailed in the provided evidence.
Gravity Forms is a long-established premium plugin that turns WordPress into a powerful form-building platform. Beyond simple contact forms, it handles conditional logic (show/hide fields based on answers), calculations, multi-page forms, file uploads, and payment collection via Stripe, PayPal, and Square — making it a favorite for everything from job applications to order forms to surveys.
Its real strength is the ecosystem: 30+ official add-ons connect forms to Mailchimp, HubSpot, Salesforce, Zapier, and more, and a robust developer API lets agencies build completely custom workflows. Because it’s sold as an annual license (not metered), high-volume sites avoid the per-submission fees of hosted form tools.
Dynamically show fields, pages, and notifications based on user input.
Collect one-time and recurring payments via Stripe, PayPal, and Square.
Connect to email, CRM, Zapier, and marketing tools officially.
Build quotes, calculators, and long forms with progress steps.
Hooks and APIs to customize and extend forms programmatically.
Store, search, and export submissions inside WordPress.
How much does Gravity Forms cost? Gravity Forms uses an annual license model: Basic (~$59/yr, single site), Pro (~$159/yr, includes more add-ons), and Elite (~$259/yr, unlimited sites + all add-ons) — ideal for agencies. Crucially, there are no per-form or per-submission fees, so a high-traffic site pays the same as a small one. That makes it far cheaper than hosted tools like Typeform at volume. Confirm current tier inclusions at checkout.
| Tool | Best for | Pricing | Standout |
|---|---|---|---|
| Gravity Forms | Power users & devs | From ~$59/yr | Advanced logic + add-ons |
| WPForms | Beginners | From ~$49/yr | Easiest drag-and-drop |
| Typeform | Conversational forms | From ~$25/mo | Beautiful UX (hosted, metered) |
Build any form with conditional logic, payments, and 30+ integrations — no per-submission fees. Annual licenses from about $59/year.
Get Gravity Forms →Is Gravity Forms worth it? For WordPress sites that need more than a basic contact form — payment forms, conditional logic, calculators, CRM integrations — yes; it’s the most capable form plugin available, and the flat annual license (no per-submission fees) makes it dramatically cheaper than hosted tools at volume. The trade-off is a slightly steeper learning curve than WPForms for absolute beginners. But for developers, agencies, and any business building serious forms on WordPress, Gravity Forms is the long-standing, dependable power tool — and the Elite license is exceptional value for agencies.
Agencies use Gravity Forms to deliver lead-capture and contact forms to clients without writing code. Conditional logic and integrations handle routing and CRM sync, reducing support tickets. Templates accelerate delivery across multiple client projects.
Marketing teams build multi-step lead qualification forms that route to Salesforce or HubSpot based on answers. Payment forms collect trial signups or one-time purchases. Gravity Forms handles the workflow without engineering involvement.
Event organizers and membership sites use Gravity Forms to collect registrations, process payments, and email confirmations automatically. Conditional logic shows different pricing tiers based on user type; integrations sync attendees to email lists.
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No surcharge to you — verified by the SaaSTweaks Deal Desk, not the vendor.
90% Discount
20% Discount
Free trial; paid from ~$49/mo
Verified offer
Free Lite plan; paid from ~$99/mo
Free plan; paid from ~$29/mo
Verified offer
Free trial; paid from ~$50/mo
What real Gravity Forms users think — human-moderated. Reviewers may earn SaaSTweaks points for honest reviews; points never depend on the rating.
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