Behavior analytics platform with heatmaps, session recordings, and user feedback surveys — now part of Contentsquare.
Hotjar offers a strong verified discount on annual plans, delivering excellent qualitative insights and good value, though it requires an annual commitment for the best price.
VERIFIED DEAL MECHANIC: percentage discount (Save 40% on annual plans). EDITORIAL SUMMARY confirms the discount brings Plus to $23.40/month and Business to $59.40/month on annual plans. This is a strong verified discount.
After the 40% discount, Plus is $23.40/month and Business $59.40/month. EDITORIAL SUMMARY states this makes Hotjar 'competitive with alternatives that offer fewer features at similar price points' and the comparison table shows it offers heatmaps, recordings, and unlimited surveys at a lower entry price than many peers.
EDITORIAL SUMMARY details heatmaps, session recordings, surveys, feedback widgets, rage-click detection, and funnel analysis. LIVE SITE EVIDENCE adds user tests and funnels. The tool combines qualitative and quantitative lenses. The comparison table shows it offers a broader core feature set (heatmaps, recordings, surveys) than some competitors at its tier.
EDITORIAL SUMMARY states: 'Install a single JavaScript snippet and Hotjar begins recording user sessions and generating heatmaps automatically.' Free tier with 35 daily sessions allows immediate investigation. Setup is described as simple, enabling value within hours.
LIVE SITE EVIDENCE states 'Trusted and used by 1.3+ million websites and apps' and shows logos like HubSpot, HelloFresh. Hotjar is now part of Contentsquare, a larger platform, suggesting stability. No specific uptime/SLA or review counts provided, but scale and acquisition are strong positive signals.
The verified deal and pricing tiers are for annual plans, implying an annual commitment for the discount. EDITORIAL SUMMARY does not mention cancellation or data export policies. LIVE SITE EVIDENCE does not address these. Standard terms with annual billing are inferred.
Hotjar answers the question that quantitative analytics cannot: not just what users do, but why they do it. While Google Analytics tells you that 70% of users leave the pricing page, Hotjar shows you the exact session recordings where those users scroll past the pricing table, hover over the FAQ section without clicking, and leave when they cannot find the comparison chart they are looking for. For product and marketing teams, this qualitative layer turns hunches about conversion problems into evidence-backed hypotheses that can be tested and fixed.
Install a single JavaScript snippet and Hotjar begins recording user sessions and generating heatmaps automatically. Heatmaps aggregate clicks, moves, and scroll depth across all visitors to show where attention concentrates and where it drops off. Session recordings capture individual user journeys — every click, scroll, form interaction, and navigation step — with automatic rage-click and U-turn detection flagging frustration patterns. Surveys and feedback widgets let you ask users direct questions at the exact moment they are engaging with your product.
The combination of heatmaps (aggregate patterns), session recordings (individual journeys), and surveys (direct feedback) gives product teams three complementary lenses on the same user behaviour. A typical investigation workflow is: identify a page with a high exit rate in analytics, open the Hotjar heatmap to see where attention drops, watch 5–10 session recordings to understand what users are trying to do, then send a targeted survey to users who exit without converting to confirm the hypothesis.
The free plan captures 35 daily sessions with heatmaps on 3 pages and unlimited survey responses — sufficient for initial investigation on a small traffic site. Plus at $39/month (annual) raises daily sessions to 100 and removes the page limit for heatmaps. Business at $99/month captures 500 daily sessions and adds advanced filtering, funnel analysis, and data export. Scale at $213/month is designed for enterprise teams with unlimited sessions and console log tracking.
The JoinSecret 40% discount brings Plus to $23.40/month and Business to $59.40/month on annual plans — making Hotjar competitive with alternatives that offer fewer features at similar price points.
| Tool | Heatmaps | Session recordings | Surveys | Entry paid |
|---|---|---|---|---|
| Hotjar | Yes | Yes | Yes (unlimited free) | $39/mo (annual) |
| FullStory | Yes | Yes | Limited | $300+/mo |
| Microsoft Clarity | Yes | Yes | No | Free |
| Lucky Orange | Yes | Yes | Yes | $32/mo |
| Heap | No (analytics only) | Yes (add-on) | No | $3,600/yr |
Hotjar is the fastest path from "our conversion rate is low" to "here is exactly why and what to fix." A single 15-minute review of session recordings on a key page routinely surfaces conversion blockers that would take months to isolate through A/B testing alone. At 40% off via JoinSecret, Business plan is $59.40/month — a straightforward investment for any team running a product with active conversion optimisation work.
Try Hotjar free — 35 sessions/dayIdentify pages with high exit rates in GA4, then open Hotjar heatmaps to see where attention drops. Watch 10 session recordings to understand what users are trying to find, then validate your hypothesis with a targeted exit survey.
Before investing in A/B test infrastructure, use Hotjar recordings to confirm that a hypothesised problem actually exists in user behaviour. Replace gut-feel test ideas with evidence-backed hypotheses.
Use Hotjar surveys to recruit and ask specific questions at the exact moment users interact with a feature. Combine survey responses with matching session recordings for contextual insight.
Compile 60-second highlight reels of rage-click sessions and error states to present to leadership. Visual evidence of user frustration is more persuasive than conversion rate metrics for securing UX budget.
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No code needed — the offer applies automatically when you register through our Hotjar link.
No surcharge to you — verified by the SaaSTweaks Deal Desk, not the vendor.
Verified offer
Free trial available
Verified offer
Free trial available
Verified offer
Free plan; paid from ~$47/mo
Verified offer
1 year free (saves up to $50,000)
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