Tally

• Best for: Creators, indie founders, marketers, and small ops teams who need polished forms without a $25/month bill.
• Free tier is the headline: Unlimited forms, unlimited responses, no watermark, no card required.
• Where it falls short: No native video/voice questions, fewer enterprise compliance features than Typeform, and analytics are basic compared to dedicated survey tools.
• Watch for: Pricing is per workspace, not per seat, which is great for small teams but gets expensive as you scale workspaces.
• Our pick over: Google Forms for design, Jotform for price, and Typeform for value.

What is Tally?

Tally.so is a no-code form builder launched in 2020 by Marie Martens and Filip Minev, two founders who were frustrated that "good-looking forms" cost $25–$89 per month. The product is built on a Notion-style block editor: you type / and a menu appears, letting you drop in question blocks, headings, dividers, embeds, and page breaks without ever touching a drag handle.

That single design choice is what makes Tally feel different. Where Typeform asks you to think in "question cards" and Google Forms forces you into a spreadsheet mindset, Tally treats your form as a document. Need a section header? Press / and add a heading. Want to embed a Loom video before the question? Paste the link. It's the same muscle memory you'd use writing a Notion page, which is exactly why it's caught on with creator operators.

Under the hood, Tally handles the things you actually need: response storage, conditional logic, payments via Stripe, webhooks, and 100+ native integrations with tools like Notion, Airtable, Google Sheets, Slack, HubSpot, and Zapier. It's not a survey platform in the SurveyMonkey sense — there's no native panel recruitment or advanced statistical tooling — but for forms, intake, lead capture, and simple payments, it's the most generous tool on the market.

Key features that actually matter

Tally pricing in 2026

Tally's pricing is one of the most transparent in the category. Always confirm on their pricing page before buying, but the structure has been stable for over a year:

The biggest pricing nuance: plans are per workspace, not per seat. If you run a small agency with 4 people all working in one Tally workspace, you pay once. If those 4 people each want their own branded workspace, you pay four times. For solo creators and small teams this is a huge win; for agencies it gets awkward fast.

Tally vs the alternatives

Against Typeform, Tally wins on price, free-tier generosity, and editor speed. Typeform still wins on conversational flow design, video questions, and enterprise integrations. Against Google Forms, Tally wins on design, conditional logic, and brand control. Against Jotform, Tally wins on simplicity and price; Jotform wins on HIPAA, PDF workflows, and table-based form design.

Who Tally is for (and who should skip it)

How to get started with Tally

1. Create a free account.

   Go to Tally.so and sign up with Google or email. No credit card, no trial countdown.

2. Start a new form.

   Click "New form" — you'll land in a blank page. Press / to see the block menu.

3. Build with blocks.

   Type your question, press /, then add headings, dividers, page breaks, and embeds as you go. It feels like writing a doc, not configuring software.

4. Add logic and integrations.

   Hover any block, click the small "logic" handle, and set conditions. For data routing, connect Notion, Sheets, Airtable, or Zapier under "Integrations."

5. Publish and share.

   Hit "Publish," copy the link, or — if you're on Pro — connect a custom domain first. Responses show up in the "Responses" tab in real time.

6. Upgrade only when you hit a wall.

   Most people stay on Free for months. Upgrade to Pro the moment you need a custom domain, payment collection, or to remove Tally branding.

Final verdict

Tally is the form builder I'd recommend to a friend without hesitation — and that's a sentence I almost never write about SaaS. The free tier is so generous it would be a Buy recommendation on its own. The block editor is genuinely faster than anything else in the category. Stripe payments, custom domains, and a deep Notion integration make it a credible replacement for Typeform at one-tenth the cost.

The honest gaps are real: no HIPAA, no native video questions, basic analytics, and per-workspace pricing that stings larger orgs. But for the long tail of solo creators, indie founders, marketers, and small ops teams that make up 90% of form-builder buyers in 2026, Tally is the obvious default. Build your next form on the free plan. You'll know within ten minutes whether to stay.