Best Marketing Analytics (2026)
Verified deals on the marketing analytics tools real teams actually use.
Top Marketing Analytics deals
Voluum
80 score
Voluum ad tracker in 2026 — Profit at $119/mo annual (1M events), Scale at $299/mo annual (5M events), Startup at $539/mo annual (10M events). Sub-50ms redirect latency.
Verified 23d ago
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Leadfeeder
73 score
Identify the companies visiting your website and turn anonymous traffic into B2B sales leads with CRM-synced visitor intelligence.
Verified 23d ago
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Supermetrics
67 score
The data pipeline that quietly powers marketing reports for 200,000+ brands — Supermetrics review, pricing & verdict
Verified 23d ago
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Databox
62 score
Pull KPIs from 100+ tools into one dashboard — track goals, build scorecards, and get automated performance reports without a data team.
Verified 23d ago
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Brand24
62 score
AI-powered media monitoring and social listening platform that tracks brand mentions, analyses sentiment, and measures share of voice across the web and social channels.
Verified 23d ago
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OmniSEO
60 score
AI-search visibility platform from WebFX — track brand mentions and citations across ChatGPT, Gemini, Perplexity, AI Overviews and 6 more answer engines.
Verified 12d ago
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SurveyMonkey
59 score
Long-running survey platform for feedback, NPS and market research
Verified 23d ago
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Crazy Egg
58 score
Turn blind website traffic into heatmaps, scroll maps, and session replays — see exactly where users click, scroll, and bounce.
Verified 23d ago
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SimilarWeb
58 score
SimilarWeb review: the go-to traffic intelligence platform for marketers, sellers, and investors who need the numbers no one else shares.
Verified 23d ago
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Cometly
57 score
AI-powered ad attribution that tracks every conversion back to the exact ad — server-side tracking that beats the blind spots in iOS and cookie loss.
Verified 23d ago
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21 deals in Marketing Analytics
Filter:
| Tool | Starts at | Highlights | Savings | Action |
|---|---|---|---|---|
| Voluum Voluum ad tracker in 2026 — Profit at $119/mo annual (1M events), Scale at $299/mo annual (5M events), Startup at $539/mo annual (10M events). Sub-50ms redirect latency. | — |
| 30 days free + 50% off your first three months | View deal |
| Leadfeeder Identify the companies visiting your website and turn anonymous traffic into B2B sales leads with CRM-synced visitor intelligence. | — |
| Free Lite plan; paid from ~$99/mo | View deal |
| Supermetrics The data pipeline that quietly powers marketing reports for 200,000+ brands — Supermetrics review, pricing & verdict | — |
| — | View deal |
| Databox Pull KPIs from 100+ tools into one dashboard — track goals, build scorecards, and get automated performance reports without a data team. | — |
| Free plan; paid from ~$47/mo | View deal |
| Brand24 AI-powered media monitoring and social listening platform that tracks brand mentions, analyses sentiment, and measures share of voice across the web and social channels. | — |
| — | View deal |
| OmniSEO AI-search visibility platform from WebFX — track brand mentions and citations across ChatGPT, Gemini, Perplexity, AI Overviews and 6 more answer engines. | — |
| 50% off the first month (Essentials $45 vs $89; Professional $175 vs $349) | View deal |
| SurveyMonkey Long-running survey platform for feedback, NPS and market research | — |
| — | View deal |
| Crazy Egg Turn blind website traffic into heatmaps, scroll maps, and session replays — see exactly where users click, scroll, and bounce. | — |
| Free trial available | View deal |
| SimilarWeb SimilarWeb review: the go-to traffic intelligence platform for marketers, sellers, and investors who need the numbers no one else shares. | — |
| — | View deal |
| Cometly AI-powered ad attribution that tracks every conversion back to the exact ad — server-side tracking that beats the blind spots in iOS and cookie loss. | — |
| Custom pricing by ad spend | View deal |
 BeMob Cloud-based affiliate marketing tracker — track ad campaigns, measure conversions, and optimise traffic distribution with smart rules and A/B testing for affiliates and media buyers. | — |
| — | View deal |
 ClickMagick Precise click tracking and ad attribution platform for performance marketers — track every visitor, conversion, and sale across channels with bot and fraud protection. | — |
| — | View deal |
 VWO Testing VWO Testing turns gut-feel redesigns into statistically sound experiments — without a single line of code. | — |
| Free trial available | View deal |
 Semrush All-in-one SEO and digital marketing platform with keyword research, site audit, backlink analytics, and competitive intelligence tools. | — |
| — | View deal |
 RedTrack Performance marketing tracking and attribution platform for affiliates, media buyers, and agencies to measure, optimise, and scale ad campaigns across channels. | — |
| — | View deal |
 Optimizely The experimentation platform that turned A/B testing into a full-stack digital experience engine. | — |
| — | View deal |
 ZoomInfo ZoomInfo is the heavyweight B2B contact database that fuels outbound sales — when you can afford the access. | — |
| — | View deal |
 Clearbit Clearbit turns anonymous traffic and a sparse CRM into a fully enriched B2B pipeline — now with HubSpot muscle behind it. | — |
| — | View deal |
 Hootsuite The OG social media dashboard — still a heavyweight for teams juggling 10+ channels. | — |
| — | View deal |
 AdPlexity Competitive intelligence platform for performance marketers showing live and historical ads across native, mobile, desktop, push, adult, and YouTube channels. | — |
| — | View deal |
 Mixpanel Startup Program Startups get their first year of Mixpanel for free. Find product-market fit faster with a full analytics suite, Session Replay, and more. | — |
| Up to 100% off | View deal |
No deals match the current filters.
Marketing analytics tools turn campaign, web and product data into decisions — attribution, dashboards and funnels that show what is working.
Marketers and growth teams use them to track conversions, attribute revenue and cut wasted spend.
Compare on event/seat-based pricing, data retention, integrations, and how privacy and data ownership are handled.
Buying guide
How to choose
Choosing marketing analytics software comes down to where your data lives and how you need to attribute revenue. Start by listing the channels and platforms you need to pull from, then decide whether you need cross-channel attribution or single-channel reporting. Match the tool's complexity to your team's analytical skill set.
- 01
Data Sources and Integrations
Confirm the tool connects natively to your ad platforms (Google Ads, Meta, LinkedIn), CRM, email service, and data warehouse. Poor integrations force manual exports and break attribution. - 02
Attribution Modeling
Look for support for the attribution models you need: first-touch, last-touch, linear, time-decay, or data-driven. Cross-device and cross-channel stitching matters if customers touch multiple properties before converting. - 03
Reporting and Customization
Evaluate dashboard flexibility, custom report builders, and scheduled delivery. Stakeholders outside your analytics team will need clear visualizations and self-service access to key metrics.
Pricing reality
Free tiers exist (GA4, Mixpanel's free plan), but most mid-sized teams pay $100 to $1,000 monthly. Enterprise platforms like Adobe Analytics typically start around $50,000 annually and scale with data volume and seats.
Frequently asked questions
It is software that collects marketing data from websites, ads, email, social, and CRM systems, then measures performance through metrics like conversion rates, CAC, and ROI. The output is dashboards and reports that help teams decide where to invest budget.
Web analytics focuses on on-site behavior such as pageviews, sessions, and bounce rates. Marketing analytics is broader, covering paid media, email, SEO, and offline channels, and is built around campaign and revenue attribution rather than site activity alone.
Not usually. Most marketing analytics tools read from your data warehouse or ad platforms and present pre-built metrics. For custom analysis or combining marketing data with product or finance data, you still need a warehouse like Snowflake, BigQuery, or Redshift.